Appeal:Appeal of style
page number: 402
snippet of sentence: “‘the prevailing wisdom’ is often dead wrong”
page number: 403
snippet:” Few people can afford that, but no problem. This is America!”
Appeal: reason
page number: 403
snippet:”get in the best school you can and then make the big bucks when you get out. But is this real?”
Appeal: Character-trust of author:
Page number: 403
snippet:”When I attended Tulane university back in the 70’s…”